team
Telling the story of the artisan: Revive, Sustain, Empower

Grassroot

House of Anita Dongre

NYC, NY, USA

2016

Built Up : 1,445 sq ft

Grassroot

PROJECT OVERVIEW

The Grassroot store in New York is conceived as a spatial narrative; one that places the artisan, the hand, and the making process at the heart of the retail experience.

A daylight-driven retail space where planting, restrained materials, and carefully composed displays shape a calm retail experience.

A lyrical home that is a construct of craft, culture, narrative and joy. Spaces of this writer’s home are organized to connect and reconnect like a labyrinth. Creating the curiosity of the beyond and the feeling of an infinitive journey. Multiple staircases and a lift, connect the house 
in a way that evokes discovery.

 

“The first time I visited the apartment, I ended up spending an hour or two walking around the place. Just when the sun set, this incredible rosy light invaded the space, casting everything it touched in a pink haloed glow,” says Singh. “And yet, this beautiful light had nowhere to go; it was contained by the walls of the two rooms on either side of the living space, shrouding the rest of the apartment, which was a shame. I knew, then, that the first step of my design process would be to open the space up, so it could engage with the intense aura of the sunset. The notation is based on the principle of bipolarity, representing truth.

On a closer look, geometry—especially the circle—is revealed as a recurring theme. “The [circle] returns throughout the apartment, in perimeters and in details,” says Singh. “Having completely revised the layout, I asked myself: how do I create the sensation of ‘feeling at home’? To translate the notions of warmth and security, I used the shape of a circle, which collects within itself but does not close, does not isolate.” The circles, peppered across the apartment, are not always obvious; they hide, and linger, until they suddenly erupt into view. And yet, the circle is ubiquitous: in the library, it pops up in the sculptural lamp by Michael Anastassiades for Flos; hides in plain sight in the backrest of the living room’s ‘Pipe’ armchairs by Moroso; and reappears in the delicate crown moulding across the apartment. It is both realized and implied; the Marmara marble flooring in the master bathroom traces an unmissable arc, while the black and white dome on the cc-tapis rug finds its other half only when the custom-designed semicircle table by Singh is placed next to it, adjusted to the perfect angle.

In this evolving canvas—that shifts and morphs along with the lives that it contains within the walls—the only constant is the streaking light that filters through the veranda. Here, the rose-tinted light is the conductor; the rest, mere musicians, dancing to its tune.

FIG (O1)

Timber

Warm timber grounds the space, its use from displays to counter offers a crafted counterpoint to the fluidity of displayed forms.

FIG (O2)

Glass

Generous glazing dissolves boundaries, inviting daylight and street life to choreograph an ever-changing interior backdrop.

FIG (O3)

Metal

Slender metal rods articulate the display with quiet precision, balancing strength and delicacy to foreground craftsmanship without visual excess.

Looking to shape an experience, not just a space?